Juanjo (Antonio Pagudo) is a forty-year-old man who, despite not having low self-esteem due to his baldness, his wife, Inma (Eva Ugarte), obsessed with image and aesthetics, is in charge of making him complex about it. On the other hand, his friend Sebas (Carlos Librado "Nene") is affected by his lack of hair and is willing to do whatever it takes to regain his younger version, something that affects his ex-wife, Sofía (Amaia Salamanca) , and their daughters. Ready for anything, both get into a little trouble to get the money to allow them to travel to Turkey and have a hair transplant. In Istanbul they meet Rayco (Tomy Aguilera), a young reggaeton singer who is having great success, but after discovering his alopecia at a concert, he needs an urgent hair transplant. In this way, the three of them will try to seek happiness through aesthetics, but perhaps they will discover that there is something far beyond the physical.
After taking his dying father's advice, Hal dates only the embodiments of female physical perfection. But that all changes after Hal has an unexpected run-in with self-help guru Tony Robbins. Intrigued by Hal's shallowness, Robbins hypnotizes him into seeing the beauty that exists even in the least physically appealing women. Hal soon falls for Rosemary, but he doesn't realize that his gorgeous girlfriend is actually a 300-pound-not-so-hottie.
When the local FBI office receives a letter from a terrorist known only as 'The Citizen', it's quickly determined that he's planning his next act at the Miss America beauty pageant. Because tough-as-nails Gracie Hart is the only female Agent at the office, she's chosen to go undercover as the contestant from New Jersey.
The story centers on a group of gossipy, high-society women who spend their days at the beauty salon and haunting fashion shows. The sweet, happily-wedded Mary Haines finds her marriage in trouble when shop girl Crystal Allen gets her hooks into Mary's man.
Lily is a winner, but when her boyfriend leaves her for a vapid beauty pageant queen, she gets the notion that winning the Miss India America title would bring him back. Since Lily is perfect in everything else she does, it should be a cinch...or so she thinks. The pageant world isn't just pretty smiles and high heels, and her main competition, Sonia, gives her a run for her money.