The Merchants of Cool (2001)

G 55 minutes EN Documentary , History , Music

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

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Top cast

Douglas Rushkoff

Self

Christina Aguilera

Self

Greg Berlanti

Self

Jessica Biel

Self

Adam Carolla

Self

Fred Durst

Self

Malcolm Gladwell

Self

Carson Daly

Self

Lewis Goldstein

Self

Shaggy 2 Dope

Brian Graden

Self

Tom Green

Self (archive footage)

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Production crew

Buddy Squires

Director of Photography

Ann Collins

Editor

Barak Goodman

Director

Rachel Dretzin

Producer

Sam Bailey

Producer

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Official website: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

Production countries: United States of America

Keywords

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media

marketing

advertising

Certificate:

G (All ages admitted. There is no content that would be objectionable to most parents. This is one of only two ratings dating back to 1968 that still exists today.)

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