A true story of the vaping revolution and tragic corruption leading to a billion deaths around the world.
In 20 years’ time, there will be nearly 1.6 billion smokers around the world. Approximately 70% of smokers want to quit. The United Nations’ World Health Organisation expects a billion people will die prematurely from smoking this century. The products their doctors recommend are rarely effective and many are trapped. A new vapour technology was invented to give smokers a successful way to quit. But it was quickly demonised, and even banned in many countries. A perfect storm is brewing between smokers trying to quit, government regulators, and health charities funded by the powerful pharmaceutical industry. Director Aaron Biebert travelled across four continents interviewing doctors, scientists, and others working to save a billion lives. What he found was profound government failure, widespread corruption in the public health community and powerful subversion by big business.
Tobacco, climate change, pesticides,... Never has scientific knowledge seemed so vast, detailed and shared. And yet it appears to be increasingly challenged. It is no longer surprising to see private corporations put strategies in place to confuse the public debate and paralyze political decision-making. Overwhelmed by excess of information, how can we, as citizens, sort out fact from fiction? One by one, this film dismantles the workings of this clever manoeuvre that aims to turn science against itself. Thanks to declassified archives, graphic animations and testimonies from experts, lobbyists and politicians, this investigation plunges us into the science of doubt. Along with a team of experts (philosophers, economists, cognitive scientists, political men, or even agnotologists), we explore concrete examples of doubt making and try to understand the whole process and the issues behind it.
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