Graphic designer and multidisciplinary artist José María Cruz Novillo redesigned Spain's corporate image as the country transformed itself and tried to move into the future.
How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.
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